Resume

With more than eight years of professional communications, public relations, and social media experience, I have a strong working knowledge of all online and traditional media platforms, and how to use them strategically as part of a communications plan to accomplish specific business objectives. My distinct combination of communications expertise alongside proficiency in and passion for technology ensures a valuable advantage when advising clients on the latest technology or developing and leveraging content on social media platforms.

Experience:     

ALLY FINANCIAL, New York, NY 

ASSOCIATE COMMUNICATIONS MANAGER | April 2017 to July 2018

  • Created innovative campaigns and strategies for Ally’s auto finance and insurance products

    • Generated questions for a consumer survey on automotive service products. Analyzed survey results of the survey for conclusions and information to be used in press releases and an infographic series that was published in industry trades, online and in local media outlets

  • Collaborated with Marketing and Social Media teams to amplify messages for national auto shows, activations and branded events 

  • Leveraged social content to build relationships with industry media

  • Generated and distributed weekly news recap for C-suite executives and business leadership

  • Created and refined presentation decks and talking points for C-suite executives

  • Wrote and edited press releases, blog posts and media alerts

THE DILENSCHNEIDER GROUP, New York, NY

SENIOR ASSOCIATE & SOCIAL MEDIA STRATEGIST | September 2014 to February 2017

  • Creating social media strategies
    • Conceived and executed two YouTube series for a Fortune 500 company; adapted and leveraged content to each social media platform. Both series averaged 250,000 views per episode.
  • Managing social media for crisis clients, including monitoring, analysis, and content creation
    • Advised clients on social media strategies to maintain online reputation using various online and traditional media platforms.
  • Analyzing traditional and social media content to interpret press position on various individuals, companies, subjects, or products essential to the development of strategic communication plans
    • Developed the procedure and format for client deliverable reports, lead team in collecting and analyzing media data, composed the final client deliverable reports and executive summaries
  • Generating daily reports for C-level executives at major U.S. and international automaker
  • Daily reports encompass that day’s automotive industry news and other relevant industry news; includes commentary on various industry topics and recommendations for the brand. 
  • Advised Hedgefund client on Virtual Reality technology and its applications for communication, business, and education

PUBLIC RELATIONS ASSOCIATE | January 2012 to September 2014

  • Developing targeted media lists and conducting journalist/blogger outreach in support of clients’ business objectives
  • Creating presentation decks for pitch meetings with clients and prospects
  • Crafting pitch letters for prospective clients and for new client initiatives
  • Hired after Public Relations internship during 2011

BEST BUY, Milford, MA

SALES REPRESENTATIVE | September 2007 to August 2009

  • Created a marketing strategy and materials for back to school that was recognized by management in 2008, including designing and printing promotional signs using Adobe Photoshop.

  • Achieved “Rookie of the Quarter” award for the best overall sales within the store and managed scheduling for automotive installations.

Education & Certifications:

UAS/Drone Operation

  • FAA Part 107 Certification | July 2018

BA, COMMUNICATIONS

  • Framingham State University | May 2012

AA, LIBERAL STUDIES

  • Dean College | December 2010

Skills:

  • Social Media Platforms: Twitter, YouTube, Facebook, Instagram, LinkedIn, Twitch, Google+

  • Production: Podcasting, Video Live Streaming

  • Applications: Apple Final Cut X, Adobe Photoshop, Adobe Premier, Squarespace, Microsoft Office, Google Docs

  • Research Tools: Cision, Factiva, Google Analytics & Trends, Salesforce.com, Meltwater

  • Other: Troubleshooting software and hardware issues, Building PCs, Soldering

Leadership:

Boy Scouts of America

EAGLE SCOUT                                                                                                               Achieved in December 2004

  • Lead a service project to restore and preserve the Holliston Historical Society’s garage.

MERIT BADGE COUNSELOR | Weston, MA                                                             March 2006, 2007, 2008, and 2009

  • Co-instructor Cinematography Merit Badge at the Knox Trail Council Merit Badge College.

Contact:

  • Email: adams.nathanj@gmail.com
  • Phone: (774) 217-4299
  • Twitter: @SodiumFree

 

Download a PDF copy of my resume